B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that[…]

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10 Wise Quotes To Inspire Your Influencer Marketing

What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the B2B influencer marketing business to inspire your marketing today and to prepare for the eventual post-pandemic landscape. 1 — Rani Mani of Adobe For Rani Mani, head of social influencer enablement at Adobe*, reaching out to uncover the heartfelt motivations, challenges, and aspirations of B2B influencers can be a great way to start building a long-lasting  marketing relationship. She shares additional insight in our recently-released 2020 State of[…]

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How To Automatically Send Review Reminder Email for WooCommerce Store

If you want to purchase something and see a lot of positive reviews first, you will be easily convinced to buy that product right away without any doubt. When it comes to positive customer feedback, it dramatically influences buyers’ minds and gains instant credibility. But collecting reviews is not easy as people make a lot of online shopping these days. To collect reviews from your existing customers, a great way is to send a review reminder email to them and ask for reviews.   Because in most cases, customers forgot to give their opinion. That’s why it works as one[…]

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5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021

What will it take in 2021 for B2B marketers to break through the mundane and reach the sublime? Post-pandemic success isn’t likely to come for those who settle for the same old B2B marketing efforts, even if some do have a lengthy track-record. Looking ahead to an as-yet unknown new B2B marketing landscape can be a bit of a guessing game, however examining powerful award-winning marketing efforts can at least offer us a glimpse of how imaginative storytelling on a global scale is likely to play a greater role in what eventually emerges. Let’s jump right in and take a[…]

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Marketing Lessons from Lockdown: What My 3-year-old Has Taught Me

“Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill. These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: His fearless attitude, his openness to learning, his inquisitive nature and his no-yielding passion for everything he does. Be Fearless Unless we’re talking about cooked carrots, my little guy is about as fearless as they come. Whether he’s full-speed sprint-vaulting (without success) over two storage bins, or sticking his entire face[…]

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5 Steps for a More Powerful B2B Content Marketing Strategy

Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing  and there’s no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75%), attract more traffic to their website (71%), improve brand reputation (56%), and improve customer engagement and loyalty (45%). The problem is, many of those marketers are not creating best answer content experiences. Creating useful content by itself is not an effective strategy in a[…]

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How To Setup Alisa Blogger Template [Way2Themes]

Alisa Blogger Template is a beautiful and colorful designed, very elegant looking blogger theme, with clean and minimalist looks, it helps you to create phenomenal looking blog in seconds with zero knowledge of coding skils. Alisa is equipped with various of widgets which will help you to publish your blog more professionally. To make it easy for you we have published this detailed documentation, so that you can setup your blog correctly. You have made a good decision by choosing our template. You can check the live demo or download the template through the button below and also Please Read[…]

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B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs ‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings Digital marketers have just two seconds to capture consumers’ attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum Facebook Adds New Paid Events Options for Businesses and Creators Facebook[…]

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7 B2B Content Marketing Tactics For Long Term Success

I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you? Athlete A can run the distance, but Athlete B is explosive. ? via GIPHY If you’re anything like me, you answered that they’re both very impressive. And you’d be right. Having both endurance and power are extremely important. So, why am I asking this question on a blog all about marketing? Well, the most successful content marketing strategies have tactics that cover those two qualities: endurance and[…]

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Top Tools for Digital Marketing Experts

To get exactly what you want to establish your company for an adviser or electronic advertising pro, you can begin with a trial version. Whatever software you choose, you’ll want to become accustomed to the application through tutorials made for this function. By way of instance, if you would like to get accustomed to link creation applications, you may use it optimally as soon as you’ve known its usage and its functionalities. You can then arrange your electronic advertising and marketing campaigns. You’ll have the ability to prepare all the essential content in order for your trial version may be[…]

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5 Tips For Finding Your Authentic Marketing Identity

What do you think of when you see a person’s business title, and how do the role assumptions we all inevitably bring to the table affect our ability to market authentically? Can we find our own more effective and authentic marketing identity and build greater business communication opportunities by ditching preconceived role beliefs? Marketing has seen dwindling levels of trust in recent years, and as our CEO Lee Odden observed in his recent “In Search of Trust: How Authentic Content Drives Customer Experience,” building great customer experiences is an uphill battle if customers don’t trust brand communications. 86 percent of[…]

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Planning for Change: How to Set Your 2021 Marketing Budget

If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the days and weeks following the declaration of a pandemic were made with limited information. As an agency, we focused on how to adapt our own day-to-day operations and plans, while helping our clients shift theirs. As time has gone by, and we start to understand more the potential long-term impacts this[…]

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How To Setup FastPro Blogger Template [TemplatesYard]

FastPro Blogger Template is a fast loading simple looking seo optimized theme with various features inbuilt, this is a stylish looking theme with different types of widget options. FastPro is equipped with various of widgets which will help you to publish your blog more professionally. To make it easy for you we have published this detailed documentation, so that you can setup your blog correctly. You have made a good decision by choosing our template. You can check the live demo or download the template through the button below and also Please Read this documentation carefully in order to set[…]

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How to Optimize Original B2B Research Content For Credibility and Impact

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it. “With more information, options and people involved in a buying process, buyers are paralyzed when trying to move forward.” Gartner Fortunately, there’s a better way. More often than not, B2B research reports have[…]

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7 Best Ways to Make Money with a Lifestyle Blog

Before you started your lifestyle blog, chances are you already thought of monetization. There’s no going around it — blogging is a lot of work.  It’s only fair to think about how you’ll get rewarded for all your efforts. Fortunately, you don’t have to look elsewhere for tips on how to make money with a lifestyle blog. I have all the information you need right here. Take a look. Ways To Make Money with a Lifestyle Blog 1. Earning passive income via affiliate marketing 2. Display advertising 3. Selling advertising spaces 4. Writing sponsored posts 5. Build a WooCommerce dropshipping[…]

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