Article Marketing Strategy Tips for Your Website

marketing strategy

When writing articles or posts for your website, here are some marketing strategy tips to help promote what you write.

Even if you think that you know everything concerning article or blog post promotion, new techniques can emerge all the time. Even if it’s just a simple new marketing idea, it could help increase your traffic that much more. Continue reading and ensure that you understand all the excellent tips and advice to market your articles successfully.

If you are running a business website, it is a good idea to include a blog as part of your internet marketing strategy. Writing blog articles gives you the opportunity to write useful information about your business that people may want to link to on their own website. Advice or tips are great things to put in a blog. A well-written article educates potential clients about your product or service and drives them to your main website. And if you are selling a service like a consulting business, the more potential customers get to know you personally, the easier it may be to land a consulting job with them.

Keep your content easily accessible no matter how long ago it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click-throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.

Avoid using marketing language within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in a short call to action near the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.

Employ an RSS Feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed can deliver your articles or blog posts to subscribers as soon as you post them. RSS is an ethical opt-in system that does not constitute spam, because users have subscribed explicitly and remain capable of opting out at any time. Just remember to include a link to your own website either at the beginning or end of each article or blog post so that when it goes out in a feed there is a direct link back to you.

You should not flood indexes or directories with articles which contain identical content. As part of the article promotion strategy, there are numerous article indexes that can be capitalized on. Mix up the sets of articles that you use across indexes to prevent any one article getting too heavily exposed. Search engines look down on this behavior and will give your article a lower ranking.

One way to boost the exposure of an article promotion campaign is to secure appearances as a guest blogger. This is when you ask a blogger in your field if you can post an article to their website. You need to have established a reputation for expertise and trustworthiness to try this. If you get a guest blogger spot, your article will be exposed to many new readers and should increase traffic back to your own website. And, of course, to get this traffic each guest blogging post should include a link back to your website and possibly even an email address for readers to contact you directly.

Did you learn anything new about article marketing from this article? You must have! No one knows everything, and people who think they do are more in risk of failing. This article has some great tips for promotion. If you have a solid foundation for your business, it will continue to expand over time.

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