blog post length

What is the Ideal Blog Post Length?

When writing a blog post article, you may be wondering what the ideal blog post length might be. Whether you are trying to rank well in search engines or just write an engaging story, it turns out both targets end up being about the same.

When thinking about word count, a good article should not be too long to be entertaining, or too short to be informative. Because not everyone enjoys reading long blog posts, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and on to a funny video.

Online readers are not very likely to have the patience to wade through thousands of words on a topic, no matter how engaging it might be. You should try to keep your posts short and snappy. You should lead off with your main point, so that readers will at least get the basics, then tell the rest of your story or explain whatever it is you want your readers to learn about the topic you are writing about.

Don’t be wordy and do your best to shorten your articles after your first draft. Many writers use language that tends to stretch out an article’s length. As you proofread your post before publishing it, you should eliminate unnecessary words, phrases, or even paragraphs if you find your post is wandering or meandering and does not stay on point.

You should always try and keep the more in-depth information later in the piece while the first couple of sentences need to be succinct and exciting. In today’s world of quick attention spans, if a reader is new to your blog and doesn’t get hooked on your post right away, they might quickly move on to something else.

And even if you think a longer article is needed, try not to stretch the topic out any longer than you have to. If it’s something really important or really complicated you’re trying to convey, then length is okay as long as it’s interesting. But eliminate the fluff in order to keep things ASAP or As Short As Possible. Besides, search engine rankings don’t really change much once you get over 400 words.

Remember to keep to the point and keep your blog post length targeted at around 500 words. Most blog software keeps track of your word count as you write, so you always have an idea as to where you are as you are writing. Not that you want to be distracted by word count while you are writing, but if you find yourself rambling on or off-topic, a quick glance at your word count may help you decide whether to cut out some of your extra sentences or continue to add more content to your blog post.

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