When looking at the topics you cover in your blog, it is a good idea to review your blog content to help in planning for future blog posts.
Over time, your readers will expect a certain writing style from you. Therefore, as long as every one of your posts don’t go on long rambling diatribes, you should try to keep your posts on point without unnecessary information. The better your readers like your writing and content, the more likely they will be to come back again and again, especially if they feel like you are offering them a lot of great useful information or are entertaining in your writing style.
You will also find writing for your readers is sometimes a good approach. You don’t want to lose readership by posting off-topic articles or completely changing your style. People will keep coming back to your blog as long as you stay consistent. If you have a reliable approach that your readers will expect, they will keep coming back to your blog. But on some posts you may want to consider writing something specifically for them.
Try becoming an expert on whatever you are writing about. Even if you are simply blogging about your experience or travels, doing some research on the topics related to your post can help make your content richer. Your blog always has a secondary use besides the story you tell, and that is the information about specific items in your story that can help enhance the blog post. Also, by doing some research, you may find other blog posts or information you can link to so your readers can find out more information about a particular word or topic. These links will also help with your SEO (search engine optimization).
Once your blog is posted, it will live in the internet for a long time. You need to be careful what you write in terms of subject matter and language that will be associated to you through your blog. You will also want your posts to stand the test of time. If you write about fads or other fleeting subject matter that nobody will know about in years to come, maybe you shouldn’t include these in your blog posts. However, it is still important for your readers to find your writing interesting, so you don’t want to limit your topics. If you can produce content that keeps readers interested long after you publish your post, and your post has relevant content that people will search for in years to come, then your blog can continually increase its numbers of readers over time.
Make sure you don’t use overly complicated or formal language in your blog posts or you run the risk of driving away your readers. You should use simple, everyday language that is clear and straightforward to understand but in your unique writing style. You want to appeal to the widest audience possible, while still being true to yourself.
Never ever ever copy anyone else’s work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your blog post that you stole part of it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.
Make sure to use crosslinks in your blog posts. To do this, you create links to other content you have already written on your website. Good examples of crosslinks would be having related links to other posts or an archive of your articles on your site. Be careful not to put too many of these links in any one blog post as they could clutter or interfere with your writing. But more links in your posts mean more links will pop up
on search engines.
Your blog content should not just be about telling stories. How you structure your blog is important in order to provide consistency to your readers, which in turn could also bring new readers to your website. We also covered blog content in our article Choosing Good Blog Content And Writing It Well.