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Tips and advice on blog article marketing and writing

Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

September 5, 2019 admin Content

I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019[…]

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Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld

September 5, 2019 admin Content

Let’s face it: Too many of us are yo-yo marketers. We deploy a campaign the way someone might approach a[…]

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Carlos Abler Details How Content Marketing Can Contribute to the Greater Good #CMWorld

September 4, 2019 admin Content

Can content marketing make the world a better place? Let’s dial that in tighter: Can brands, businesses, make the world[…]

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Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent?

September 4, 2019 admin Content

The all-encompassing digital takeover has completely changed the way we communicate and interact as people. Naturally, in our professional realm[…]

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50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld

September 3, 2019 admin Content

Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a[…]

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16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019

September 2, 2019 admin Content

Come one! Come all! Come several! Come few!  Step right up! Don’t be shy! You there in the back, with[…]

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Digital Marketing News: Influencers Trusted More Than Friends, LinkedIn Expands Audience Data, New B2B Studies & More

August 30, 2019 admin Content

The post Digital Marketing News: Influencers Trusted More Than Friends, LinkedIn Expands Audience Data, New B2B Studies & More appeared[…]

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5 B2B Brands Delivering Great Customer Experiences

August 29, 2019 admin Content

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond[…]

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Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences

August 28, 2019 admin Content

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the[…]

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The Currency of Influence in Marketing — Buy, Sell, or Trade

August 27, 2019 admin Content

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more[…]

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Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

August 26, 2019 admin Content

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach[…]

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Digital Marketing News: Most Google Searches Don’t Yield Clicks, Facebook Drops Group Chat, Diminishing Ad Trust & More

August 23, 2019 admin Content

The post Digital Marketing News: Most Google Searches Don’t Yield Clicks, Facebook Drops Group Chat, Diminishing Ad Trust & More[…]

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Wow Your Crowd: How Influencers and Media Integrations Can Add Pizzazz to Your Content Act

August 22, 2019 admin Content

Some performers take the stage all by themselves, with no props or partners to lend support, and capture their audience[…]

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The Great Marketing Get-Together

August 21, 2019 admin Content

State fair season brings tasty new foods-on-a-stick and a grandstand full of marketing lessons for those willing to walk the[…]

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Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

August 20, 2019 admin Content

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we[…]

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Recent Posts

  • Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing
    December 10, 2019
  • 10 Top B2B Influencer Marketing Predictions for 2020
    December 9, 2019
  • Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI
    December 6, 2019
  • Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
    December 5, 2019
  • 5 Marketing Podcasts To Strengthen Your B2B Efforts
    December 4, 2019
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RSS Search Engine Journal Articles:

  • Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern December 11, 2019
    Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps.The post Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern appeared first on Search Engine Journal.
    Matt Southern
  • Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern December 10, 2019
    Google has launched a new tool designed to help publishers manage how their content appears across Google products.The post Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern appeared first on Search Engine Journal.
    Matt Southern
  • 10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin December 10, 2019
    Here are 10 of the biggest SEO trends you need to know, according to 58 industry experts.The post 10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin appeared first on Search Engine Journal.
    Danny Goodwin
  • 4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven December 10, 2019
    It's a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.The post 4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven appeared first on Search Engine Journal.
    Pauline Jakober
  • How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras December 10, 2019
    Here's how top digital agencies are leveraging reports to prove value and find up-selling opportunities.The post How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras appeared first on Search Engine Journal.
    Brent Csutoras
  • Report: Marketers Consider Attribution Essential But Elusive via @CallRail December 10, 2019
    Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.The post Report: Marketers Consider Attribution Essential But Elusive via @CallRail appeared first on Search Engine Journal.
    CallRail
  • Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern December 10, 2019
    In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.The post Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern appeared first on Search Engine Journal.
    Matt Southern
  • Google’s BERT Rolls Out Worldwide via @martinibuster December 10, 2019
    Google announced that BERT is rolling out in 72 languages worldwide.The post Google’s BERT Rolls Out Worldwide via @martinibuster appeared first on Search Engine Journal.
    Roger Montti
  • Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski December 9, 2019
    Optimizing solely for technical and on-site factors won't guarantee SEO success. Here's why content and links still reign supreme.The post Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski appeared first on Search Engine Journal.
    Kristin Tynski
  • 6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh December 9, 2019
    Here are some examples of content from brands that will hopefully inspire you to create better content.The post 6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh appeared first on Search Engine Journal.
    Shelley Walsh
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