Besides the well-known advice of using SEO strategies like keywords, keyphrases, links, alt attributes and text length, there are lesser known article tips to add to your post content and follow-up tasks you should do to help get your posts noticed.
If you’re an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you’ve written on the topic if you’re an expert. Don’t brag to them, but don’t hide your experience either. And you should also include a short bio with your social media links at the end of each article you write. This way the bio follows your article if others reference it.
If you find that another website has copied or reprinted your article without your permission, a smart thing to do is to use it to your marketing advantage. You can claim credit by advertising to the public just how many websites use and trust your material. Consider linking your web page to the web pages that have taken your content. Claiming credit in this way will be much cheaper than hiring a lawyer for copyright litigation.
Controversy is one of the best things to get attention when writing an article. Question your competitors or reference celebrities. This will cause people to share your information and generate some excellent publicity. When your content is fresh and well-written, you’ll find that you’re viewed as an expert and your readership will expand.
Always make sure to use the spell check feature before you submit any content to be added to your website. It would be very embarrassing to have a quality product and a great site, and then have people discount it because you are having some issues with something as simple as spelling. And be sure to read through the article one last time before submitting it – you never know what other grammatical errors you might find, as well as the wrong spelling of a word that spell-check didn’t catch, like there instead of their.
Put your articles on your site first, before marketing them to other sites or directories. By doing this, your website will gain the attention of the search engines and you will rank more highly. Get the article indexed by the search engines on your site first and then send your articles out in the world to attract more customers. Unless, of course, you are guest blogging – that should be an original post, but you should be sure to include hyperlinks to other articles on your website, along with your bio and social media accounts.
Consider including images with your articles in order to attract more attention. Images can immediately draw the eye, and incorporating them in your posts is a guaranteed way of getting the articles noticed. However, just be careful that you don’t use copyrighted images or images for which you don’t have the rights. Also, images with good keywords as alt attributes can show up in Image Search and also attract viewers to your website.
Write interesting description tags. The more intriguing these are, the more likely you will attract readers to you. These little descriptive markers are what shows up when someone searches for you on a search engine, so the more descriptive you can be in a few short words, the better.
Seek feedback from your readers through your emails. This helps your readers feel a connection to your blog and will give you valuable input. Letting them give you feedback lets them give you their ideas. Readers love to share, plus you’ll love to use their feedback to better your site, techniques and customer service.
When your articles are published on other sites, publicize them on social media sites and everywhere else you can. Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. The more people that read and share your articles, the more visitors you will have to your website.
Having good blog content using keywords and SEO (search engine optimization) strategies are important for every article you write. You can read about some of these in our article Use Blog Links and Keywords To Help Your Post SEO. But be sure to use these other article tips as well so you can not only rank well in search engines but also increase viewers to your website in other ways.