When starting any business or website, you will need to do some blog post or article advertising to attract new readers. Without putting some of your work out there, how will they know you are even there?
Believe it or not, article advertising really does dominate the landscape for start-up web businesses. Of course, the huge businesses out there do not need to put so much effort into advertising their content, but the smaller guys need to push content in order to build their businesses. Read about a few great ways you can improve your ad campaign.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product or service. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece will most likely turn them off.
If you have a knack for writing, write informative posts and submit them to article sites or directories. Doing this will not only increase your searchable content, but it will also bring new readers to your website. Many of these sites will also pay for good submissions, so that is an added bonus once you get yourself established.
Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to Florida. Readers want the content to match the topic, so make sure you don’t stray too far.
Find a unique and clever way to make your article promotional. Readers love it when a writer tries something new and interesting. They are used to seeing the product description/review/buy it here format. If you can figure out a different way to promote your product, you will get your readers’ attention and that may be enough to get them to buy your product or service.
Be a poster child for frequency. Post new articles as often as you can. This is the fastest and easiest way to develop new readers, and get search engines and article databases to focus on you. The more you update with new information, the more your articles will appear, enticing new readers.
Make an e-book. This is a portfolio of sorts, a collection of articles you have written based around a theme. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.
When you engage in article advertising it is important to maintain a laser-like focus on your chosen keyword string throughout your article. Do not repeat the string over and over, but make sure that all of your content ties in directly with your subject.
One way to get the most out of article syndication is to write articles to help readers. Sharing expertise, revealing information and offering solutions to problems all assist in holding a reader’s interest and gives him or her a good impression of the author. Helpful articles build their author’s reputation as a trustworthy source of information.
Article advertising can be a means to an end or it can be one of your permanent marketing strategies. The choice is yours. The more important thing to focus on is that you’re doing it correctly. Above, you have learned a few ways to properly and efficiently market articles. Good luck with your website business.