If you don’t have any experience with article advertising, you are missing out on reaching many potential readers who might be interested in your article or blog post.
Since you are taking the time to write about a certain topic, your goal should be for your post to be read by as many people as possible. There are many practices and techniques in promoting your work that you should learn. After reading this article, you should be able to face the world of article advertising with confidence.
If you want to raise your chances of your article being found by searches, don’t make the mistake of publishing it in more than one place. There are websites that accept article submissions or guest posts, so if you do any of these, make sure they are not copies of something you have already written on your own website. It is far better to only publish your article once, under a single URL. If you have the availability to link to it with tags from other locations, that can be very helpful. Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears and the more there is duplicate content, the weaker your search results will be.
Once you have a good number of readers, a fun marketing strategy is to assemble articles into an e-book. This is a great way to re-use and repackage work that you have already done. After you’ve published a lot of articles, take the most popular ones and package them into an e-book that you can give away for promotion or sell for a little profit.
Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read, and the content of the article should match what the title says the article is about. Your goal is to establish yourself as a writer and you want to have repeat customers come back to your website.
A great promotion strategy is to make sure you provide cross links to your articles. In any articles you submit to another website or guest post, you should not only provide links to your website homepage, but also to any other articles you have written that are relevant to the subject. You should also cross link to your social media accounts. Having a presence on Facebook and Twitter (and perhaps LinkedIn for business accounts) allows you to not only advertise and provide links to each article you post, but all of your articles can include links to your social media pages so you can gain more followers.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, and you should host your images on your own account instead of hotlinking.
You should also participate in as many forums as you have time for. If you do not think that you have the time to do it, you should make the time. Forums give you a place to write about your knowledge of a particular subject while also being able to link back to your website. You will learn more about what people are interested in, and it may even help you find new topics and subject matter for future articles.
There are a lot of steps to complete to be successful with article advertising. Read the tips carefully and you will likely find ways to implement them within your daily marketing routines and increase your website’s traffic. It takes no special skills or abilities; just a little extra work, a willingness to learn and an attention to detail and you can greatly increase traffic to your website and gain many new readers.