When starting a business, the best way to get started with promotion is to set up a business article marketing plan.
Social networking is a great way to market your articles and get those views going. Social networking can be especially helpful for getting more views on article directories so that you get the extra pay for views. Your friends, fans, colleagues and associates are probably interested in what you have to say. Here are some great tips to help you with your article marketing efforts.
One of the best marketing strategies is to start a blog on your company website. This blog should contain useful information for people who would need your products or services. If the information you give is well thought-out and informative, they will come back to your site again and again to see what else you have written and maybe even check out your products or services.
Once you start to get established, you should try to write guest blog posts. By writing blogs for others in your field, you gain access to their readers and make them prospective buyers of your products or services. Remember to include a link to your website somewhere in the article so they can visit your site if they’d like. Guest blogs also allow you to show yourself as a competent voice in the field, as well as making you a better skilled writer.
You can also collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic. Some may require you to pay to get your article published on their website, so you will need to judge whether the price you pay will be worth the marketing exposure.
One way generate more traffic is to get controversial. People are attracted to arguments and hot topics, and even if they don’t agree with your viewpoint they might visit your website just to leave a comment about how wrong you are. That’s still good for you from a search engine ranking point of view, and it will raise your visibility if people talk about you, even when the talk is partly negative. Sometimes in marketing any exposure, even if negative, can be good exposure. There will probably also be people who do agree with your controversial views, and they’ll find your content if you generate a lot of interest.
No matter what you’re writing about in order to market your site, your article never has to be over 500 words. In fact, you should strive to keep your articles at right around 400 words. Content is about getting the attention of the reader, not losing it in fluff and stories that just won’t end. A shorter concise article with good keywords is much more effective, even with the search engines.
In summary, effective article marketing is a great way to promote your website. In this article we have given you a few great tips to learn how to use this type of marketing effectively. There are many ways to help you out and social networking is a great tool to employ when driving people to your webpage. They can share your content with their friends and family who can do the same, a sort of chain reaction so to speak. There are several different social networking sites that you can also utilize, all at the same time, to get more traffic to your webpage. You can also reference our Article Syndication and Marketing Basics article for more advice on getting started with your article marketing plan which will hopefully start the building blocks to lead to your company’s success.