ad placement

Capitalize Your Adsense Plan with Ad Placement

When integrating Google Adsense ads on your website, understanding the best ad placement strategies can help you maximize your earning potential.




Experienced webmasters who work with Adsense have a theory. They claim that you can earn more money on your website by better understanding the psychology of users: their motivations and certain behaviors. When thinking about your advertising plan, you should look at your website from a 3rd-person’s point of view in order to realize what they are doing and why. Your goal, of course, it to make your website’s posts and page much more profitable. Here are some suggestions:

Place

First of all you should take care of the places on your website where you’d like to paste your Adsense codes. That is, the locations on your posts and pages which will be most seen by your readers. For example, when looking at your website design, if you have an overly large header that is all graphics and no sidebar, then when a user first comes to your website, they would most likely need to scroll to get to a point where they might see one of your ads. Although this might look good graphically for your website, it does not maximize your earning potential with your ad campaign. Depending on your website’s content management platform, like WordPress for example, the theme you use can play a major role in the opportunities for ad placement. For instance, if your theme allows for a subheader, then the top left corner of a subheader is usually a good place for an ad – will be seen by users on both the front page and all other posts and pages. Another location is near the top of a sidebar. These sidebars also can appear on your posts and pages, and with some themes you can choose whether it also shows up on your home page. If you don’t use a sidebar on your homepage, then you should look for other opportunities on your home page for ad units, as the home page is typically the most visited page for your website.

Format

Another important factor for capitalizing on your Adsense campaign is with the format of your ads. Ads can be dynamic banner or images, static text, or a combination of these. What you choose to use can depend on the design and content of your website, along with your website’s content. When looking at the types of Google Adsense ads, it is best to choose ad units that are responsive, so they can change sizes depending on whether users are viewing your website on a computer, tablet, or handheld mobile device. The last you think you want is a wide fixed ad that extends past the screen.

Next steps

After you’ve launched Adsense ads on your website, you can experiment with different ad units and ad placement locations. Within Google, you can track which ad units are responding better, between both views and clicks. On a monthly basis you can review each ad, make changes if you want, then compare the results. Over time you will get a better understanding of ad unit types and locations on your website to determine which combination will lead to the best results.

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