When looking to write articles to publish on directories or e-zines, here are some article writing tips to help to help you better understand how to succeed with the syndication process.
Most of us have some hobby or narrow interest shared by only a small segment of the population. Whether it is Chinese kite flying or crewel embroidery, this hobby offers you a good entry point into marketing an article you have written. Most people write articles for syndication in order to sell a service or product, so your articles need to also include a way for the reader to contact you. For where to publish your articles, there is a publication catering to almost every hobby. Find the right one and you will also find a truly interested audience for your work.
Freebies are great to use. Offering something for free is a great marketing technique to get people to check out your website. Freebies give the customer a feeling like they got more than they paid for and will entice them to purchase from you again. If you provide freebies that are branded with your company logo, you could benefit greatly each time your customer uses it in public. Remember this and pick products accordingly.
Research your topics before writing about them. You are trying to sell to people with an interest in the product so if you don’t look like you know what you are talking about they will know. Even if you think you know everything there is to know about your topic, it doesn’t hurt to do research about the actual product, and your writing will reflect that.
You might want to outsource article writing. With outsourcing, you hire a writer to write your articles. If you are running a business you might not have the time to do the best writing for your product or service. In the long run, you may be saving time and even boosting traffic to your website by hiring a writer. So while it is somewhat costly, it is well worth it.
Follow a simple and consistent format. For every article you write, separate your paragraphs, use bullet points, and make sure your editing is correct. Readers lose patience with writers when they lump everything into a difficult to follow mass. Pull important points out so people can see them to entice your audience to keep reading.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won’t read past the first sentence if it isn’t something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
As you gain confidence with the article syndication process, set a realistic but challenging goal for your pace of article production. There is no golden figure that you must achieve. Balance your available time, your writing prowess and your other commitments to settle on a article-writing schedule you can maintain without sacrificing article quality.
Those who call themselves experts in article promotion often aren’t. The fact you have to take into consideration is that these people make their money by teaching others about article submission – not by running their own article marketing programs. That doesn’t mean that the advice they provide is faulty. Just remember that you need to do your own research and find out the truth for yourself.
One needs to carefully edit their articles that one is going to market before producing the finished product. This editing process will ensure that no sloppy mistakes slip by into the final product that the consumers will see. By careful editing, one improves the effectiveness of their articles’ marketing abilities.
Knowing that the level of shared interest is the key, you are now ready to share your article writing expertise with others. You have identified two or three publications that most closely match your hobby. You have immersed yourself in these publications. Now you are ready to write a successful article. For more tips, see our article Article Syndication a Great Way to Market Your Website.