article submission strategy

Article Submission Strategies to Market Your Website

When looking at marketing ideas to increase readership for your website or blog, consider these article submission strategies.




Article submission is one of the best, most honest ways to improve your blog’s or business’ online presence. At its core, article advertising involves sharing your valuable expertise with potential readers or customers. Being willing to share this way is just the start of the process, though. Read on to discover some ways to make your article marketing efforts really pay off.

You should use effective color schemes while putting together a logo, because color may be all you have to catch their attention. If your colors flow well and mesh together to create a pleasing sight, people will be more inclined to check out your website. If your colors don’t mix and they clash, then people may avoid your website. Your logo becomes a major part of everything you do online, even if you are just blogging. You should be submitting your logo along with your articles or guest blog posts, whether the directory or webmaster chooses to publish it with your article or not is up to them.

One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. So when looking at guest blogging or doing article syndication, you should be preparing to write multiple posts or articles to submit to many different sources. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.

Research the subjects you wish to write about before you get started. The more informed you are in advance, the better your articles will sound. You will be able to show your knowledge, and writing your articles will be an easy endeavor. You may already think you know everything about the subject you are writing about, but it still never hurts to do a little research and add in some references to whatever you are writing. Readers prefer content that is intelligent and easy to read.

Participate in as many forums as you have time for. If you do not think that you have the time to do it, make the time. You will get a great deal of input about what people are interested in, and it may help you find some new subjects or information to include in the articles that you are writing.

When writing an article for a particular site, make sure you are aware of the word count required. A well-written article may not be accepted because there are not enough words. If there is no way for you to know how many words you have written, there are easy online word counters you can use.

In article promotion, the call to action is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.

To build a reputation as an authoritative, trustworthy article writer, you need to get longer, top-quality articles, read by real people. Articles that will appear on your blog, your website or at high-profile aggregation sites should be crafted with extra care. It is acceptable to make such articles longer than usual if you devote all your attention to perfecting them.

Writing articles is a great way to cultivate a reputation for trustworthiness and expertise in your field. When you decide to write, though, you should definitely make sure your articles provide the maximum positive effect for your business. A well-planned article submission strategy will help you get the most results out of your writing efforts. Also check out our article on Helpful Tips for Blog Post or Article Submission.

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